Even a place you pass through daily can give you a reason to stop and reflect.
All it takes is for its potential to shine through. Just like the Tre Torri underground station that Generali transformed into an exhibition space, because every moment is the perfect moment to be inspired, to connect with others.
The Gallery is part of a broader project created by Generali in Milan: Citylife - tangible proof that a different idea of life in the city is possible. A city full of unexplored places you choose to discover, before setting off once more.
Tre Torri Station in Milan presents The Gallery, a project by Generali that aims to reinterpret the concept of Underground station: not only a dynamic urban crossroads but a constantly evolving public exhibition space that hosts the works of new and emerging artists. Their works explore people, their stories and their dreams. They capture some precious features that allow us, Generali, to improve people's lives, both inside and outside The Gallery.
Moreno De Turco is an artist with a versatile creative personality.
For The Gallery, he has recreated the daily habits of commuters who take the underground to get from one point to another of the city, creatively expressing the findings of market research conducted by the TNS.
Moreno De Turco was born in 1987 and at the age of 23 he held his first exhibition, entitled "Piracy", which was a viral success. In 2014 he presented a social-awareness project, entitled "Smok-ink", painting a canvas measuring 60 square metres with ink extracted from 4,000 cigarettes. He currently works as a sculptor in Brazil.
69% of people eat candies while waiting for the underground.
17% of women put make-up on while waiting for the underground.
On the underground, 74% of people read a book.
On the underground, 76% of people listen to the music.
65% of people wear various layers of clothing on the underground.
Emiliano Ponzi is one of the most popular illustrators of his generation.
For The Gallery, he has depicted the habits of commuters as if they were a mirror in which viewers see themselves, creating a gap in reality that allows their eyes to gaze on a dreamy version of everyday life.
His work is based on the use of textures, graphic lines and visual metaphors to communicate concepts directly and succinctly. He has appeared in international newspapers: The New York Times and Le Monde. In the autumn of 2015, his illustrated first book, entitled The Journey of the Penguin, was published by Penguin Books.